what people are saying about skoopz

Social media gets sweetener on retail radar

Atlanta Business Chronicle May 20, 2011
A couple of metro area entrepreneurs are hoping there is nothing artificial about the early signs of sweet success being generated by skoopz, an all-natural sugar substitute.

Retailer provides Northeast footprint for 100- percent, all-natural sweetener

USAToday.com April 13, 2011
skoopz®, the Atlanta-based, all-natural, no-calorie sugar substitute is hoping to sweeten lives in the Northeast. skoopz announced today it is now available in all Price Chopper supermarkets throughout the Northeast. Price Chopper owns and operates supermarkets in New York, Pennsylvania, Connecticut, Massachusetts, New Hampshire and Vermont.

Eating simple and sweet is getting a little easier with Skoopz, a 100 percent, all-natural, economically-priced sugar substitute, from Atlanta-based MySkoopz Inc.

FoodProcessing.com January 19, 2011
A perfect option for consumers seeking a no-calorie, chemical-free alternative to sugar, Skoopz is gluten free and diabetic friendly. While the skoopz formula is proprietary, the sweetener is a combination of all-natural ingredients, including: Erythritol (naturally occurring; found in melons and grapes); Malitol (naturally occurring; contains 90 percent of the sweetness of sugar); Maltodextrin (derivative of corn starch; gives natural "feel" of sugar); Xylitol (naturally occurring in many fruits and vegetables; possesses same sweetness and texture as sugar); and stevia (derived from herb in the Chrysanthemum family; extracts from Stevia leaves are incredibly sweet).

skoopz® Launches Social Media Campaign to Raise Money for Juvenile Diabetes Research Foundation

Maker of all-natural sugar substitute hopes fundraiser will ring sweet note

ATLANTA (Vocus/PRWEB) January 04, 2011
Atlanta-based skoopz®, the all-natural sugar substitute with no aftertaste, is hoping to help the Dallas Chapter of the Juvenile Diabetes Research Foundation (JDRF) reach a “sweet note” with donations. This January, skoopz will donate 10 percent of all of its online orders for the month to JDRF.

skoopz: sweet-talking wal-mart

How two guys from Atlanta caught the eye of the giant retailer through a guerrilla marketing campaign

SPECIAL REPORT - October 21, 2010 Businessweek
Go to one of more than 200 Wal-Mart Stores (WMT) in Texas, and on the shelf next to Cargill's Truvia sweetener is a startup brand called Skoopz.. No one is as surprised as James Highsmith and Mark Benveniste, Skoopz's creators.

the scoop on skoopz

DUNWOODY, GA October 12, 2010 Dunwoody Crier
In January 2009, three Dunwoody friends and neighbors formed a company, bought an unused formula for a natural sugar substitute, modified it and sent samples to friends.

skoopz adds a sweet note in texas

The 100-percent, all-natural sugar substitute now available at retail locations in Austin, Dallas, Houston and San Antonio, as well as Shreveport, La.

ATLANTA, September 21, 2010 PRNewswire
It's a sweet life in Texas for those who are searching for a natural alternative to sugar. skoopz®, a 100-percent, all-natural sugar substitute, is now available at Walmart locations throughout central and east Texas, including Austin, Dallas, Houston and San Antonio. skoopz also marks its arrival to the sweetener aisle in western Louisiana stores, including locations in Shreveport and Lake Charles.

Dallas FDRF Walk to Cure Diabetes Adds skoopz as Sponsor

The Walk to Cure Diabetes, a national effort by the Juvenile Diabetes Research Foundation (JDRF), is held to raise both funds and awareness to support the three million Americans living with type 1 diabetes.

DALLAS, September 16, 2010 Vocus
On Sept. 25, 2010, more than 25,000 pairs of feet are expected to take a walk towards curing Juvenile Diabetes. The Walk to Cure Diabetes, a national effort by the Juvenile Diabetes Research Foundation (JDRF), is held to raise both funds and awareness to support the three million Americans living with type 1 diabetes.

skoopz Sees Sweet Success with Harps

The 100 Percent, All-Natural Sugar Substitute Expands Onto Shelves Throughout the Grocery Chain

ATLANTA, September 3, 2010 Vocus
Eating simple and sweet is getting a little easier for Harps Food Stores’ customers in Arkansas, Missouri and Oklahoma. Following a successful six-month market test in Arkansas, skoopz, a 100 percent, all-natural sugar substitute, is extending its availability across the 63-unit grocery store chain. skoopz made its debut at Harps Food Stores in February.

Marketing Matters

Sharon Kraun
678.468.0064