Get the scoop on MySkoopz
MySkoopz Holdings, Inc. is an Atlanta-based company responsible for marketing and distributing skoopz®, as well as promoting the growth of skoopz® as a choice among all-natural sugar substitutes. Its affiliate, G3 Distributors, LLC, controls the license agreements, trademarks and rights to the skoopz® formulas. Both entities share a common philosophy to produce and sell top-quality products that are healthy for consumers and generate happy and loyal customers.
The MySkoopz Team
Larry Wolfson, President & CEO
Larry joined the Skoopz Team in August, 2010 as one of our early investors. He joined the Skoopz Board in 2011 and currently serves as President and CEO of the Company.
His 25+ year career in consumer goods marketing, sales, and strategy has put Larry on both the client side and agency side of the CPG business. He held a number of leadership roles with global brand giants Coca-Cola and S.C. Johnson Wax. He was on the successful new brand launch teams for Vanilla Coke, Powerade, and Dasani. In addition, he was General Manager of a $150M business unit, having doubled it in a 3 year period.
Larry's approach to Consumer Products success can be described as going "Consumer Back." He believes CPG products must start by being great "Inside the Box." Only then can a great product move on to having the right packaging "On the Box" and the right marketing support "Outside the Box." Larry also has startup experience, having spent 3 years at a loyalty marketing venture that successfully launched in-market and raised over $11 Million in angel funding.
He brings a huge commitment towards customer service, and wants to hear from consumers and our retail and institutional customers on how we can improve. Larry says, "The #1 (and only) complaint we hear about Skoopz is that consumers want MORE product in the packet. I promise we will do just that when we go into our next production run. We have some inventory left to sell through, but very soon there will be more of the Skoopz you love in each packet!”
Larry lives in Atlanta with his wife, two children and their dog Happy.
Join the skoopz troopz
Have you signed the WE WANT OUR SKOOPZ petition? What are you waiting for! Help us get skoopz on your local grocery shelves!
January is National Oatmeal Month
Sprinkle with skoopz and a little cinnamon, and you have a healthy and tasty way to start the day!
January 20- National Coffee Break Day
February is Berry Fresh Month
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